Request for proposals for communications support for CHAI’s cervical cancer and medical oxygen programs

Purpose

CHAI currently receives funding to run large programs focused on medical oxygen and cervical cancer. The grants funding these programs are scheduled to finish by the end of the year (2022).

The Essential Medicines (EM) team is working in partnership with ministries of health to expand access to medical oxygen across 27 countries. The work includes policy, training, engagement with suppliers of oxygen and critical, large-scale infrastructure that will support health facilities deliver oxygen for a generation.

This follows a successful public awareness campaign in 2020/2021 that focused on highlighting the need to invest in medical oxygen to address inequities in access during COVID-19 and beyond.

The Cervical Cancer team works in partnership with ministries of health to increase access to cervical cancer secondary prevention in India, Kenya, Malawi, Nigeria, Rwanda, Senegal, South Africa, Uganda, Zambia, and Zimbabwe. Secondary prevention includes screening to detect the disease at its earliest stages and treatment with thermal ablation to remove pre-cancerous lesions.

CHAI’s Communications team supports teams across the organization and manages all external communications and digital platforms.

CHAI is seeking a communications firm to provide support on this project to the Cervical Cancer and Oxygen teams and the Communications team as outlined below.

Scope of Work

This will likely require two parallel work streams (oxygen | cervical cancer), but we are open to creative ideas for how to organize the deliverables.

• Develop and help execute a communications plan to guide content output, including timelines and specific deliverables. The plan should include communications work already underway by CHAI as well as additional suggestions from consultant firm to achieve stated goals.
• Develop a messaging guide, with topline messages that program and communications teams can use to target key audiences on multiple platforms.
• Build a story bank to highlight work from each grant. The consultant firm should recommend mediums and stories based on stated goals and conversations with program and communications teams. For example, assets may include video overview of work, clips for social media, blog posts, case studies, decks, and/or photo library.
• The story bank will include raw materials as well as a select amount of produced content for each program to share during the campaign. While our primary focus is driving interest from our key audiences, these materials will also be used to support other CHAI priorities, including our 20th-anniversary campaign and event, the 2022 annual report, and the development of a larger case study/story bank for future fundraising efforts.
• We are looking for a consultant firm that can act as a thought partner. Just as importantly, the firm will be an implementation partner, meaning it will manage content collection, including working with CHAI teams to collect the content, either through CHAI’s freelance photography/videography connections or through the firm’s own networks, or a combination of both. Upon completion of content collection, the firm will also help to produce it. This includes writing, and editing blog posts, case studies, decks, and videos. once the strategy has been set.
• Conduct earned media outreach, including op-eds, press releases, etc. as decided in the communications plan. The consultant firm will also help in writing any materials needed.

Evaluation and Selection

Evaluation Procedures

CHAI will establish a committee to evaluate and rate all proposals based on the criteria prescribed in Attachment 3. Proposals may be rejected if minimum requirements are not met. All proposers seeking clarification of this RFP must submit questions in writing to CHAI, no later than October 5, 2022 (due by 5:00 PM, EST), and sent by email to Harvey Mogojwe, at hmogojwe@clintonhealthaccess.org.

Basis for Contract Award

A contract will be awarded to the organization whose proposal is determined to be the most advantageous to CHAI, taking into consideration the criteria set forth in this RFP.

Administrative Information

Term

CHAI expects the contractual term will start at the end of October and run for four months until February 28, 2023.

Budget Form

Please provide a proposed budget based on four months of activities, administrative expenses, and overhead costs that correspond to those detailed in your proposal.

RFP Management

All communications regarding this RFP must be sent to the CHAI RFP Administrator at Harvey Mogojwe, hmogojwe@clintonhealthaccess.org.

This includes delivery of the following documentation by the due dates set forth in the tentative scheduled section found below:

• Intent to Bid
• Written Questions
• PDF of Written Proposals

Note that all answers regarding questions and request for clarification regarding this RFP will be responded to publicly consistent with the schedule below to ensure that all respondents have the same information at hand.

Notice of Intent to Bid

Notice of Intent to Bid (Attachment 1) must be received by October 3, 2022, 5:00 PM, EST. The notice must be submitted via e-mail to hmogojwe@clintonhealthaccess.org. The Notice of Intent to Bid is non-binding; however, it ensures the receipt of all addenda related to this RFP. Proposals will be accepted only from applicants who submitted a timely Notice of Intent to Bid.

Tentative Schedule

This tentative schedule may be altered at any time at the discretion of CHAI. CHAI reserves the right to reject any and all proposals, or any part thereof; waive an informality in the proposals and accept the proposal that best meets the needs of CHAI.

Delivery of Proposal

Electronic versions of your proposal must be in a PDF format and sent to hmogojwe@clintonhealthaccess.org

Proposals must be received by the date and time referenced in the tentative schedule (no later than October 10, 2022, at 5:00 PM ET). Late submissions will not be accepted.

Download RFP

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