Global suppliers

The smartphone market is concentrated, with six leading companies collectively having a 70–85 per cent market share by volume in 2022: 24,25

Other notable suppliers include: Google, Honor, Infinix, Motorola Mobility (Lenovo), Nokia, Realme and Tecno (see table 16).

38

Table 16: Leading smartphone brands

Manufacturer (country) Operating system Geographical presence Major Smartphone Lines Reference Pricing (in United States dollars)

Samsung

(South Korea)

Android

(OneUI)

180+ countries Flagship (Premium): Samsung Galaxy, Note series 700 and above
Mid-range: Galaxy A 300 to 700
Budget: Galaxy M Up to 300

Apple

(USA)

iOS 180+ countries Premium: iPhone 700 and above
Mid-range: iPhone SE 400 to 500
Xiaomi Inc (China) Android (to be replaced by HyperOS) 100+ countries Flagship: Redmi, Mi 200 to 700
Oppo /BBK Electronics (China) Android (Realme UI, ColorOS) 60+ countries Flagship: FindX series 600 and above
Mid-range: Reno series 200 to 500
Budget: Oppo A series Up to 200
Huawei (China) Android HarmonyOS 170+ countries Premium: Huawei P Series, Mate Series 500 and above
Mid-range: Nova Series 200 to 500
39
Manufacturer (country) Operating system Geographical presence Major Smartphone Lines Reference Pricing (in United States dollars)
Vivo / BBK Electronics (China) Android (Funtouch OS) 60+ countries Premium: X series 500 and above
Mid-range: V series 200 to 500
Budget: Y series Up to 200
Realme /BBK Electronics (China) Android (Realme UI) 27 countries (regional) Realme 8 Series, Narzo Series 150 to 400
Motorola Mobility/ Lenovo (USA) Android 11.0 Global Mid-range/ Budget: Moto G, Moto One Series, Moto Razr, Moto Edge 100 to 700
Transsion (China) Android (HiOS) Global – High in Africa Tecno, Itel, Infinix 100 to 800 (and above)
Google (USA) Android Global Pixel 700 and above
HMD Global (Finland) Android Global Nokia 8 Series, Nokia 7 Series 200 to 700
Sony (Japan) Android Mostly Japan and Europe Xperia 1 Series, Xperia 5 Series 600 and above
Honor (China) Android (MagicOS) 100+ countries Flagship smartphones: Honor 10X Lite, Honor X30, Foldable Honor Magic V 200 to 500

Note: Reference pricing range based on prices across vendor websites and e-commerce platforms.

40