Market segmentation

The market is comprised of a wide range of products and services. AAC can be segmented by the need for supportive tools:

Aided AAC can be further segmented by the level of technical sophistication of the products:

This report focuses on Aided AAC, specifically, mid-tech to high-tech digital tools (see table 1).

Table 1: Low-tech vs high-tech augmentative and alternative communication

Low-tech augmentative and alternative communication Mid-tech and high-tech augmentative and alternative communication

Communication board

communication board with various symbols and icons arranged in a grid

Dedicated dynamic screen devices

The tablet screen displays a grid of colorful icons.

Communication books

small picture of a book with various symbols arranged in a grid

Advanced SGD

small, portable electronic device that resembles a mini keyboard with a screen

Basic SGD

GoTalk 20+ communication device

Eye gazing device

rugged tablet device with a protective case

Voice output switches

two large, round buttons mounted on black bases. The button on the left is blue, and the button on the right is green

Smartphone applications

two electronic devices, a tablet and a smartphone, displaying different screens

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