Market segmentation
The market for screen readers is diverse and can be segmented:
- By desktop versus mobile platform: Some screen readers are designed for computers and laptops. Mobile Screen Readers are tailored
for smartphones and tablets, like VoiceOver for iOS and TalkBack for Android devices.
- By built-in versus standalone: Some screen readers are built into digital devices providing seamless accessibility without
additional tools. Other screen readers are available as standalone software for laptops, tablets, and smartphones, offering
flexibility for users to choose the screen reader that best suits their needs. Selecting a screen reader depends on various
factors, including the type of device in use, preferred browsers, and specific applications. There are few standalone screen
readers designed specifically for mobiles.
- By commercial versus open source: Some screen readers are commercially available, with the software being proprietary and
available for a fee or yearly licenses. These provide advanced features, dedicated support, and are often used in professional
settings. Other screen readers are available for free as open-source software. These rely on community contributions, fostering collaboration, customization, and affordability for users. Both are widely
used. Major open-source software like NVDA have a large active community supporting feature revisions, yet the additional
feature availability with built-in software and comfort of existing user base may inhibit further uptake of open-source software.
- By operating system (OS): Screen Readers are typically built to be compatible with one operating system. Most people prefer
Windows as the main OS for their primary screen reader, yet Apple systems (iOS) are more commonly used. Based on self-reported
screen-reader proficiency, Apple OS might be considered too advanced for less proficient screen reader users.
Compatibility between the screen reader and the device/browser combination is crucial for optimal performance. Some screen
readers can be scripted to work seamlessly with applications, expanding their utility for users with diverse needs.
This report explores the screen-reader market, with a focus on software offerings, and does not evaluate standalone devices
visual assistance devices with screen reading capabilities.
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