Market segmentation

Smartphones with accessibility features are typically segmented by operating system. The market is categorized into Android (Google), iOS (Apple) and others (HarmonyOS, KaiOS, etc.). Android is the market leader, with a roughly 70 per cent share as of 2021 while Apple’s iOS has a market share of 25 per cent. 22 Huawei’s HarmonyOS has captured a 3 per cent share. 23

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